Despite the continued sharp decline in CD sales and doomsday predictions about the imminent end of physical retail, local record stores can still play a key role in establishing indie artists and music scenes.

It’s how many bands got their start: If someone at a local store likes a new album, they’ll recommend it to their customers. Even in this age of file-sharing and digital downloads, it’s the kind of endorsement that any act craves.

Mike Worthington knows the value of word-of-mouth promotion to underground music. The music industry veteran is head of sales, international and radio promotion for Tommy Boy Entertainment. He also manages artist-owned labels by veteran acts like Tesla and World Party. Worthington shares his thoughts on how emerging bands and labels can work with independent retailers to their mutual advantage.

(1) KNOW WHERE PHYSICAL DEMAND STARTS

The fact that you record and manufacture an album does not necessarily make it a good with market value that a retailer will make room for in his store. For a band starting out, I consider venue sales to be the equivalent of a traveling indie record store–if you can first get people at your show to buy your CD, then the next phase is getting people to buy your CD at a local indie retailer. You can easily load up the digital storefronts, while you build consumer demand in your local market through shows, venue sales and the word-of-mouth they generate.

(2) COURT CONSIGNMENT

Retailers that are highly engaged with their local music scenes, like Newbury Comics in New England, have had consignment programs with bands for years. This means you give the store a certain number of CDs and you get paid as they’re sold. Become friendly with your local store, find out who the buyer and marketing people are, work out a consignment deal and then work on building demand: You can get all of your family members to buy out a store’s stock, but you don’t want the next batch to sit on the shelves.

(3) GIVE TO GET

The best retailer-artist relationship is one in which each side has genuine enthusiasm for the other. For example, the Record Exchange in Boise, Idaho, reached out to us because they love our band Plushgun. So we totally followed up–sent them buttons for a gift with purchase, a signed poster for the store display. Now we’re planning the tour for July, and Boise is on the schedule, so we’ll consider bringing the band by the store, or we might offer a bunch of tickets to the show for the store to give away.

The next phase is that we’re looking to all the retailers like Record Exchange who have supported the band early, and we’re putting their logos and links on Plushgun’s MySpace page, which we expect to have a million hits per month by the end of the summer, doing a whole “Plushgun hearts indie retail” kind of thing. It’s just another way to drive home the concept of how important these stores and their communities are to the band’s success.

(4) MAKE IT SPECIAL

If your music is really special to you, then it’s up to you to make it really special to your potential fan base. So whether you’re a small band that will only release locally or a band with a larger base, consider making your local release (or core release) something deluxe and limited, available only through your local indie retailer. Interesting packaging that’s numbered for a limited run, unique local posters, rare tracks–some incentive so that anyone who takes the plunge feels like they’re a first adopter, part of the inside-the-rope team.

(5) WEIGH THE COSTS AND BENEFITS

Just as you don’t want to invest in manufacturing far more albums than you can sell, you want to carefully weigh your optimal level of retail promotion. Are we meaningful enough to do an in-store appearance? Have we built enough of a relationship with this store to ask to do such-and-such with our upcoming album? Finally, determine if you’ve achieved a level of success at the indie retail level to reach out to a small, hip indie distributor like Junketboy, of which [indie rapper/comedian] MC Chris and I are big fans. Good luck!

by MIKE WORTHINGTON, TOMMY BOY ENTERTAINMENT

Nagy, Evie


Waist training, also called tight lacing or corset training, is the process of slimming down the waist area over a period of few months through the use of an outfit known as corset. The practice had been quite prevalent in the Victorian era and it was always there, although not in the limelight too much. The recent obsession with a trim and toned figure has led many women to begin wearing corsets once again. Many female celebrities like Jessica Alba, Kyle Minogue, Blac Chyna, Salma Hayek and Katy Perry have proudly announced that they wear a corset for waist narrowing purposes. However, while they did it under proper guidance, you do not have the luxury. There are so many gym waist trainer reviews about 3 things you should remember while you are using a waist cincher.

Risk of various disorders

Wearing a tight fitting corset for a long time can slim down your waist and make your bust line and hips more prominent. You can get a curvy body shape in this way. Overuse or incorrect use of these dresses can lead to dehydration. You may also suffer a deformed condition of the lower ribs, known as Glenard’s disease. The disease can cause even organ failure in worst cases. You can also suffer from other severe conditions such as deformation of the stomach or the liver. With these dresses, you can get a voluptuous figure. However, you should keep in mind that these need to be used carefully as you may suffer from severe health issues otherwise.

Eat and Work Out Right

It is essential for you to remember that your body shape is often decided by genetics. If you are not genetically predisposed to an hourglass body shape, you will not be able to get this shape irrespective of how long you can wear the outfit. You should naturally eat and work out in the right way and wear waist cincher for a minimum of 4 hours per day, click here to find out more. Constant usage of this outfit, along with drinking of 2 – 3 liters of water each day, and avoiding sugar and junk foods and following a 5-day exercise regimen and a healthy meal plan will help you to narrow down your waist within a short time. It is also recommended that you get as much sleep as possible.

Take care while washing corsets

It is recommended that you do not wash or clean your corsets on a regular basis, unless you wear it every now and then. Even if you do wash, do not completely submerge it in water. The majority of corsets consist of metallic bones and these can suffer damage, loss of shape or rusting if machine-washed. It is better to get these dresses cleaned with the help of a dry cleaner that is experienced in tidying up such outfits. If you are doing this at home, use fabric-safe, rust removing liquids which can be bought from local medicine stores. It is important to exercise a lot of caution when you are tidying up such dresses.